Almost overnight, I was done; mentally, I felt drained. Running a business suddenly felt hard. The first time I saw through the excitement and thought, f**k.
With no plan or looking back, from January 2016 I just did; said yes over no; the thrill of seeing other people try my product was the exact encouragement I needed to keep going.
In October 2015 I gave myself an ultimatum. Take my brand public, or drop it; that same week I booked the BBC Winter Good Food Show in Birmingham in six weeks' time.